Five steps which every SEO company uses to optimize a site

There are some basic and quick five steps which one can use for search engine optimization of any site.

1.       Read your site- yes I said read because most of the SEO Companies not even checkout what the site is all about.  This is very important to know about your client better way. Check for broken link and fix them with 404 or respective pages.

2.       On-Page factors-Also check for on page factors of site, this includes titles, keyword density and Meta tags. Also check for page load timings of all URLs. Make sure to implement canonical tag in case of similar  content on multiple pages

3.       Build Good links – ten weak links are equal to one good link. Make sure you are adding quality link not quantity links to site. SPAMMY links makes no difference in SEO and sometimes it can result in penalizing too.

4.       Keyword research – this is the most important factor for driving the right clientele to your site. A wrong keyword can get you ranking but not conversions. Try to work on buyer keyword for your site.

5.       Quality content- as it is said thousand times, content is king. Provide good and informative content and see how your site grows.

These are the five most important tips should be implemented by all SEO Companies.

How to get Rid of Google Personalized Search

Many time while searching for a specific key phrase, search engines shows same URL for different keywords. This is because of two things first you are logged into Google account second Google has started showing personalized search according to user’s surfing behavior. But this will raise an issue while checking ranks for our websites. After introduction of personalized search result in Google, SERP show most visiting URLs or the one which Google thinks is best suited for us. This means when 2 different visitors search for same key-phrase, it is more likely that they will get different search results based on their behavior and location.

This makes it difficult for us to gather proper rankings related data for client’s websites. This personalized search also limits our search results while searching for article work or blog fetching same results every time. Signing out from Google also doesn’t helps due to cookies stored in computer locally.

Joost de valk, founder at yoast wp-plugin has created a great set of plug-in to disable personalized search in Google. Installs with a single click, it adds an option at top right search bar in Firefox to use and nowadays most of SEO companies preferring this plug-in to get exact ranking and there is need to clear browser history. Google Unpersonalized searches.

1. A screen shot showing Google Non Personalized search in my browser

Click here to install Mozilla Firefox plugin for Unpersonalized results.