Many time while searching for a specific key phrase, search engines shows same URL for different keywords. This is because of two things first you are logged into Google account second Google has started showing personalized search according to user’s surfing behavior. But this will raise an issue while checking ranks for our websites. After introduction of personalized search result in Google, SERP show most visiting URLs or the one which Google thinks is best suited for us. This means when 2 different visitors search for same key-phrase, it is more likely that they will get different search results based on their behavior and location.
This makes it difficult for us to gather proper rankings related data for client’s websites. This personalized search also limits our search results while searching for article work or blog fetching same results every time. Signing out from Google also doesn’t helps due to cookies stored in computer locally.
Joost de valk, founder at yoast wp-plugin has created a great set of plug-in to disable personalized search in Google. Installs with a single click, it adds an option at top right search bar in Firefox to use and nowadays most of SEO companies preferring this plug-in to get exact ranking and there is need to clear browser history. Google Unpersonalized searches.
1. A screen shot showing Google Non Personalized search in my browser
Click here to install Mozilla Firefox plugin for Unpersonalized results.
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