Link building a crucial part of SEO. SEO Company concentrates on link building to improve a rank of a website. SE is also put an emphasis in their ranking algorithm for link building. It is true that link help in ranking. But link quality is also an important factor. Quality rank is more beneficial than quantity of links. Like from reputed directory or authority link is really improve the rank. But there are also many myths about link building which are following:-
1. About reciprocal link: - In simple words we can say that exchange of link is called reciprocal link. It means you have a link from a website and you are providing the link to the same website. It may be correct or may be not it’s depend on condition. According to the SE if you are exchange a link to your related website then it is correct and if you are exchange unrelated website then it is known as spam.
2. Providing links can decrease ranking: - There is a belief that providing link to other website can decrease your ranking. But it is not like that every one think like that then no link will exist. Providing link to other you are providing value to your visitor. Through you are sharing resource.
3. Put a link to a popular website: - Everyone concentrate on to put a link on popular website. But the PR of that page is more important than PR of website where you put your link.
Link is not permanent. You have to do link building regularly for stay on top. So keep it up.
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