SEO stands for ‘Search Engine Optimization’ and PPC is acronym of ‘Pay per Click’. Both are fields have similarity as well as difference. Most of SEO Company provides both services but it depends on you that which services you want to choose.
SEO (Search Engine Optimization):-
The main goal of SEO is to improve the rank for identified keywords in a targeted search engine. SEO improves the rank of a website in organic result page. There are many techniques of SEO. They are divided in two parts first one is on-page optimization and second one is off-page optimization. In on-page Seo we concentrate on the page of website and content of website like- title, Meta tags, description, h tags etc. In off-page optimization, link building is main factor. We can get links through many ways like- article submission, forum posting, social bookmarking, blog commenting etc. SE engine put emphasis in its algorithm for links. Links tell popularity of a website. SEO is wide field and it takes time to improve the rank of website. If it does not perform in a correct way then it may be harmful.
PPC: -
It is an internet marketing term which used for direct traffic to website.PPC is different from SEO. It provide top position but through other way. It provide top position but not in organic result page. If you want to see your website on top position then you have to pay.
PPC shows result in short time but for this you have to pay. And SEO it takes time but it depends on your own efforts and on your website content.
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